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In a negotiation, if Seller B counters Buyer A’s offer with a higher price, who is the offeror?

  1. Buyer A

  2. Seller B

  3. Both Buyer A and Seller B

  4. Neither

The correct answer is: Seller B

In a negotiation, the offeror is the person who initiates the offer or makes the first proposal. In this situation, Seller B is the offeror because they have countered Buyer A's initial offer with a higher price. Buyer A is simply responding to the offer, and therefore is not the offeror. Option C is incorrect because although both parties are involved in the negotiation, only one can be the offeror. Option D is incorrect because there has to be an offeror in a negotiation.